PRODUCT RENDERS

The first step of this process was conceptualization; designing a logo, font, drink name, and design for the product. I gathered several reference images and looked at my favorite drink can designs before I got started to make sure I was heading in the right direction. These helped me formulate some ideas for what I wanted to do and I created a fictional company named LunarBrew as the client of my product design. I went with a neon sign font and named the drink Ecliptic Elixir because that felt fitting with the futuristic brewing company identity. Next, I jumped into photoshop and created a colorful and interesting design to display on the can. I added in all the necessary details for the side of the can and switched over to blender to begin the modeling process.

At this stage, I modeled a realistic can following a tutorial and using my references images to create what I wanted. This was fairly easy since it is a pretty simple product design to recreate within Blender and since I am familiar with the platform, It didn't take me long to model. After this, I set up the scene by creating the virtual environment and I adjusted the camera position and overall composition I was shooting.

In this final stage, I applied all of the materials and created the lighting and shadows to add depth and create a life-like appeal to the mock-up. This point is when things really start to solidify and look good. I animated the cans in this stage, rather than the last, because I wanted to make sure that all of the materials were properly placed before animating. I felt good about the product and the studio environment I placed it in, but wanted to add a little more to the animation so I created a logo for the LunarBrew and accompanied my design with advertisement text on the bottom left that interacts with the animation with depth. Finally, I adjusted small details and created the final animation render. Looking back, I am really proud of how I designed this product and presented it as an animated ad. I really love the feeling of pushing through a project when I feel like it's not going to work out and look good, but coming out the other side of all that work and seeing what I created.